Improve conversions online when users are searching
Everything starts with a search, especially for Food & Drinks. Fernando will show us Petal Search, a global mobile search engine which is growing very fast. It''s innovative as it mixes search with proactive recommendations based on location and multiple factors. Many partners are already integrated to gain additional traffic, conversions and participate in editorial campaigns run by local teams. Worth having a look!
Fernando is the Director for Petal Search in Europe. He has more than 25 years experience in digital services (both in entertainment and search), having worked in Telefonica as Head of Video and Partnerships for 20 years.
In Petal Search, he has coordinated the launch of this search engine back in May 2020 and established partnerships with the top companies in all of the key categories across Europe. In Local Business, and especially Food & Drinks, he is focusing at enlarging the traffic and awareness for this category by adding new product features, new partners and new collaboration models (campaigns, affiliation models, ads...) trying to offer more options for users willing to find their next restaurant or takeaway experience.