Online Menu Makeovers: How to Boost Your Traffic and Sales
Your digital menu is your No. 1 tool when it comes to communicating the dining experience at your restaurant – so why would you let a block of text on a PDF do the talking? Popmenu’s Brendan Sweeney and Tony Roy share examples of menu makeovers and tips to increase orders, reviews and brand visibility in search results.
Brendan Sweeney is the CEO and co-founder of Popmenu, a leading innovator in digital marketing and ordering technology that works with over 6,000 independent restaurants and hospitality groups. With a strong background in product development, user experience and marketing for high-growth SaaS companies, Sweeney leads efforts to deliver technology that solves problems and opens the door to new revenue opportunities for restaurants. He can be found on the global speaking circuit and news sites. Before Popmenu, Sweeney served in senior product leadership roles for Commissions Inc. and CareerBuilder EMEA.
As the President and co-founder of Popmenu, Tony Roy is a key figure driving next-generation technology for restaurants. With extensive expertise in revenue operations, Roy works with thousands of independent restaurants and hospitality groups to help them engage with more customers and increase sales, both on-premise and online, while improving profitability. He leads corporate development and strategic partnerships for Popmenu and is often called upon to provide industry and tech insights at events. Prior to Popmenu, Roy oversaw international operations for CareerBuilder and spearheaded partnerships and acquisitions.