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Danny de Ruiter

Benugo

Hospitality Supply Chain value through relationships & success to the business

The marketplace has changed - less ad hoc more collaborative partnerships. Key customers get better service and being a key customer is not always related to volume. Its a mutual beneficial relationship that counts. Purchasing is now an integral part to the business'' success from bespoke sourcing to climate conscious initiatives

About Danny de Ruiter:

DdR has been affiliated to Purchasing in various businesses, from Leon to Soho House, Chilango and Benugo today. Continuously striving to find the right balance between relationship and commercial benefit in light of continuous improvement to the business.

In 2021 that means collaboratively dealing with the consequences of the Pandemic and helping the business becoming better in its ESG initiatives.