The recent crisis was a huge surprise for the restaurant industry, among the others. Eateries that never even considered handling deliveries and take-outs had to adapt in the matters of days and create their place on the internet. Most of them communicated with clients only through social media, but this way turns out to be insufficient. Social Media upselling methods are quite useful, but to seize the full potential of online marketing, far more advanced tools have to be employed.
Own website is the foundation for any marketing effort, funneling traffic to your website lets you be in charge of your online presence. Moreover, an outstanding site that embodies the essence of your brand is the best place to interact with clients. It allows you to present your dishes appealingly, get customer feedback and collect orders, all on-site designed to highlight your brand style.
If you don't have a website for your restaurant yet, there are a couple of ways to create one:
The world's most popular CMS(Content Management System) system is a great way to start with website creation. You can develop your site from scratch, or use one of the templates to build a responsive website. One of the most substantial advantages of WordPress created pages is easy integration with systems and plugins, allowing incorporation of interactive menus.
Wix is CMS similar to WordPress, with one significant difference. This content management system utilizes a drag-and-drop interface to make website creation even easier. To compose your site drag elements on a blueprint, and leave them where they should be displayed. This solution also allows for integration with restaurant menu plugins.
Another website creation tool that employs the use of pre-built templates. Although quite similar to the previously listed solution, Squarespace distinguishes itself by incorporating fully-responsive website templates and enhanced blog features.
UpMenu website-builder tool is part of the online food ordering system, which creates interactive menus for the site. This solution emphasizes marketing tools designed to boost your sales like loyalty programs and push notifications. Also, the system utilizes selected WordPress restaurant themes to create responsive and user-friendly websites. UpMenu combines professional web design and thorough marketing tools to enhance your online presence. The system accommodates quick and straightforward installation procedure.
Lastly, UpMenu supports integration with all main CMS systems as a plugin attachment.